This catalog came in my mail on Monday. When I first saw it I said to myself, “What is this?” This Nordstrom holiday catalog does make any sense. Yes, the cover uses snow but it does not make me want open it and purchase anything. The does not draw me in I just wanted to down or throw it out.
I barely noticed that it was from Nordstrom. The scan makes the name pop more than what the actual cover shows. The cover uses a foil stamp that blends in with the illustration.
I am assuming they are creating a visual holiday story but it doesn’t connect. I think it would of worked better if they would of used happy people on the cover. The illustration just does not say happy holiday.
3 comments:
Phil, "What we've got here is failure to communicate. Some men you just can't reach, so you get what we had here last week which is the way he wants it. Well, he gets it. And I don't like it any more than you men." Cool Hand Luke
Anyway, here is what I think is a prime example of bad art directors making bad decisions and somehow allowed to publish crap that makes no sense to anyone. (breath) Hopefully we can change that some day and show em how it's done.
the only thing this cover makes me want to buy is a frame. it's pretty; i could hang it on my wall.
i also received this catalogue in the mail. i did not open it; perhaps because of the boring cover? most likely because i can't afford most things at nordstrom.
i agree that "holiday story" doesn't make me want to shop. it says nostalgia, not "new," which it seems is what you would want consumers to be thinking. but i suppose their idea is to make you think that they're not trying to sell you anything, they're just trying to spread some holiday cheer that money doesn't buy. meh.
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