Has any one tried to find the TOC in some of the more popular magazines. Well if you are looking for it you will have to go through around 50 to 100 pages of advertising. When will publications understand that the TOC is the key to their magazines and reader need to find the TOC in order to find the articles we would like to read. This makes me feel like the advertising is more important than the readers. We all understand that advertisers pay a lot of money for their ad placement but the publications need to make the readers feel like we are just as important important.
I was looking through GQ magazine and counted over 100 pages before I could find the TOC. THis number seems to be getting bigger and bigger as time goes on. Magazines are giving into the old mighty door. I often wonder how effective these ads are in the front of the magazines.
3 comments:
I couldn't agree with you more! While I do love my Dolce & Gabanna ads (laced with a little Vera Wang) I always find myself lusting for what the content of the magazine contains. I only have the patience for 10 ads featuring beautiful people before I want to hang my head and reach for the popcorn. Good point.
"When will publications understand that the TOC is the key to their magazines and reader need to find the TOC in order to find the articles we would like to read."
Sadly, I think they do realize that.
I was thinking about this some more, and it reminds me of how "City Paper" buries several of its comics in the classified section. It's all about assuring advertisers that readers are actually seeing the ads.
It's sneaky, true, but it allows publications to make more ad dollars. It's just a shame those dollars come at the readers' expense.
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