I was in the grocery store Monday. When I saw this cover that caught my eye. It is a great example of good cropping. The cropping shows the impact global warming is having on the planet. The designer allows you to connect with a living animal and his environment. The bear appears to be trying to get on solid ground but there is none because of global warming. By making the issue more vertical it forces you think this goes on forever. The size opens the cover up.
The use of hierarchy is excellent. The magazine moves behind the topic, which is rare in the magazine world. Global Warming has become more important than the magazine masthead just by making the masthead smaller and making the headline larger and bolder. I applaud Time magazine for taking a back seat to the purpose of the special issue.
2 comments:
Phil, I agree, this is an excellent cover. It truly allows the focus to be on Global Warming, and it draws the reader into that issue. The stranded polar bear image is a good tug to the heartstrings too.
kudos. i haven't a decent comment, other than "i enjoyed this post."
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