This is a great ad by Hyundai. It is visually captivating and compliments the copy. The copy reads:
Think About It
Two Warranties Enter the Ring, One Warranty Leaves.
It’s gonna be long night for one of these warranties. Guess which one:
In this corner, the typical 5-year/60,000 mile powertrain warranty from the typical car company. In the other corner, Hyundai’s towering 10-year/100,000-mile powertrain coverage—more than BMW, Honda, or Toyota.
We wouldn’t offer this kind of coverage if our cars didn’t keep humming year after year. Yelps would go in our financial depart-
Continued at ThinkAboutIt.com
The use of the word towering is a strong connection to the image. I love the use of the word humming to describe the fact that the cars last a long time. The ending of the text in the middle is also a good way to drive the reader to the website for more information.
1 comment:
I love the ad. The graphic used in the ad has really strong impact that grabs the viewer's heart to read what's written. Though this poster does not have any car image, we get a clear picture of what this car should be. The sumo wrestlers convey the message, strong, durable and magnificent. That message directly connects with what they are selling: a car. It's a nice ad!
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